Marketing
100% Smokefree Restaurants
GASP promoted
smokefree dining in New Jersey by maintaining a smokefree
dining directory from 2003-2006. This web accessed database allowed
for a search by location or restaurant name. Our website directory links
to many other websites, including state sites, local organizations, and
organizations around the nation. GASP also listed restaurants in a printed
directory 100% Smokefree Dining in New Jersey. We distribute more
than 15,000 copies of this directory every year to consumers, restaurant
reviewers, news media, legislators, and health organizations. GASP continues
to supply signs "Welcome to 100% Smokefree Dining". Call our
office and we'll send you one.
Here are
some marketing ideas from GASP.
Remember
that your smokefree policy is an advantage—your
restaurant is more attractive, comfortable, and healthful. Promote this
feature as you would any other attraction, such as a special menu, live
music, patio dining, etc.
Be sure
to include information about your smokefree policy in your advertising,
on your website, on your signs outside and near your entrance, and when
you take reservations.
Inaugurate
your new smokefree policy with a special celebration. You could
give each patron a sweetly scented flower, a small gift, or a free dessert.
Or give every patron in the first smokefree week a chance to win a day
at a spa, a free meal in your restaurant, etc. Invite the news media
to do a report about your new smokefree policy. Tell why you made your
restaurant smokefree. Be real and personal.
Think
of ways you can reach out to people who appreciate smokefree dining.
The overwhelming majority of people do not smoke. If smokefree restaurants
are uncommon in your area, your policy is a marketing advantage—people
are looking for smokefree restaurants. Some ways to reach potential
customers:
- Newspapers,
restaurant review publications
- Health
clubs, Ys, spas, recreation departments
- Grocery
and health food store bulletin boards
- Gourmet
clubs, cooking schools, diet centers
- Chambers
of commerce, realtors, town clerks
- Doctors,
especially in family practice, pediatrics, sports medicine, and allergy,
plus heart and lung specialists
- Dentists,
chiropractors, other health practitioners
- Communities
Against Tobacco coalitions, health departments, tobacco addiction
treatment centers
- Family
and children's organizations including schools, youth sports leagues,
clubs, childbirth courses
- Church
bulletins, adult/retirement communities, senior citizen centers.
Return
to GASP History
updated
January 29, 2010
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